Brand New World


This fall, the UC Davis Law Review will host one of our most exciting symposia ever: Brand New World: Distinguishing Oneself in the Global Flow. The conference will discuss one of the most important issues in society and modern commerce—the role of brands in our lives.

The conference will take place at UC Davis School of Law on October 4 and 5, 2012. We will bring two dozen of the world’s top scholars of trademarks and brands to Northern California. Professors from Cambridge, Oxford, NYU, Stanford, Princeton, Hong Kong, the Max Planck Institute, and the London School of Economics, to name a few, have committed to come.

Symposium Abstract



Madhavi Sunder
Professor of Law, UC Davis

Mario Biagioli
Professor of Law and Science and Technology Studies, UC Davis  

Anupam Chander
Professor of Law, UC Davis 


Daniel Elefant
Senior Symposium Editor
UC Davis Law Review, Vol. 46

Nima Rahimi
Senior Symposium Editor
UC Davis Law Review, Vol. 46