Brand New World: Distinguishing Oneself in the Global Flow Mario Biagioli, Anupam Chander & Madhavi Sunder - UC Davis School of Law
Parody as Brand Stacey L. Dogan & Mark A. Lemley - Boston University School of Law & Stanford Law School
Living Together in One Civilized World: How Luxury Companies and Consumers Can Fulfill Their Ethical Responsibilities to the Poor Haochen Sun - University of Hong Kong
“We Will Make a Man Out of You”: Taro “Brands” and Initiation “Styles” on the Rai Coast of Papua New Guinea James Leach - University of Western Australia
A Primer of A, B, Seeds: Advertising, Branding, and Intellectual Property in an Emerging Industry Daniel J. Kevles - Yale University
Peripheral Matters: Selvage/Chef-de-piece Inscriptions on Chinese Silk Textiles Dagmar Schäfer - University of Manchester